Successful businesses have to both do the right things and do things right to stay ahead. In terms of action, this means having operations in line and also defining a strategy that works. However, many companies lose out on market opportunities because they ignore strategic risks. While operational risks also post a threat, strategic risks tend to be overlooked more often, yet they can cause more significant impact. This is why strategic risk management is so important.
Here, we will define strategic risk, understand strategic risk management and share five tips for success for its implementation.
In its most simplistic of definitions, strategic risk is the risk associated with failed business decisions. These types of risks affect overall business strategy, but sometimes they are necessary to reap the rewards. For example, a bank takes on strategic risk by offering credit, but it’s an inherent risk that is directly related to its business goals. Since strategic risk is all centred around “doing the right things,” it may be harder to identify than operational risks, which come down to “doing things right.”
Strategic risks occur when businesses fail to meet the market’s needs. To achieve business goals, companies face dangers and downfalls. Every internal choice comes with the potential of making the wrong choice. To complicate things further, strategic risk isn’t only based on subjective decisions. It can also be caused by externally because of market demand and the environment in which products get released.
To better understand strategic risk, it helps to define what operational risk is to see the differences.
Operational Risk: Operational risks comes from how a business does something, or in other words, their operations. Risks can arise from a breakdown in processes, people or systems. These risks stem from how a business performs day-to-day activities.
Now that we better understand what strategic risk is and isn’t, how do business leaders plan around strategic risk? They implement strategic risk management.
Once you recognise and acknowledge that strategic risk is inherent in the business, it pays to manage it.
Strategic risk management is the process of identifying risks, analysing their potential effects and taking necessary action to mitigate them. These internal and external risks pose a threat to the business’ strategy and objectives. For example, if a finance company is going to sign a big new client, there is an inherent risk that the company won’t be able to scale quickly to provide the full service with the client needs and what if the client leaves after a short time. However, the finance company is aware of this risk and can plan by hiring part-time staff or keep existing staff and free up their time by driving more efficiencies such as through automation tools to mitigate such risk.
As a focal point under enterprise risk management (ERM), strategic risk management focuses on the types of risks that will affect stakeholder value. As such, executive-level leadership must allocate their time to help manage and face this risk.
Some examples of strategic risk include:
It’s critical to assess the impact of strategic risks to prioritise the strategy to manage them. The main two crucial metrics by which to evaluate strategic risks are:
Putting strategic risk management in action involves several steps. It begins by assessing the types of strategic risk that can affect your organisation.
Since strategic risk is tied to an organisation’s strategies, strategic risk management must become incorporated with the organisation’s core processes.
To embed strategic risk management into the organisation’s inner workings, you can follow these six steps to integrate risk management with strategic planning:
1. Develop the strategy: Define your mission and vision, as well as the ways by which you will assess risks.
2. Communication: Be sure to communicate with stakeholders and the internal team as to why strategic risk management is aligned with everyone’s interests. You can agree to regular updates and discussions about progress or gaps in the process.
3. Align the organisation: Review existing processes and procedures to ensure that risk management is incorporated and addressed. If anything is out-of-date or lacking information, provide updates.
4. Plan operations: Train everyone to understand how they can implement best practices to avoid or monitor strategic risks.
5. Monitor: Be sure to keep an eye on how processes are running and how business goals are being affected. Analysing data and monitoring KPIs is crucial to ensure that you are “doing the right things” to achieve business goals. One of the easiest ways to monitor KPIs in real-time is to utilise an automation tool because you can continuously track KPIs via dashboards.
6. Test and adapt: After implementation, keep an eye on the system. Perform quality-reviews and don’t be afraid to make changes if needed.
Here are the top 5 tips for measuring and managing strategic risk in any business.
1. Define business goals: Many companies fail to integrate risk or acknowledge risk when defining their business goals. In this stage, it is crucial to outline the types of risks that can threaten your organisation. You can accomplish this in a simple exercise like using SWOT analysis.
2. Establish KPIs: Key performance indicators (KPIs) are a way to measure your success and downfalls. Decide what you want to measure and monitor, like sales per customer, for example. You can leverage automation solutions to provide you with dashboards of live updates of these numbers so you can assess if your processes are working in your favour.
3. Identify Risks: Risks are unknown situations that can affect variability in your KPIs and performance. Create a list of such risks so that when your business is concerned, you can quickly understand what’s happening to resolve the situation.
4. Define risk tolerance levels: KRIs, or key risk indicators, anticipate risks in advance. If you set your risk tolerance levels, then you can count on an automated tool to alert you in advance or manage the situation automatically once the threshold is met.
5. Provide reporting and monitoring: To stay abreast of how your organisation is doing, you want to continue to monitor risks and manage situations as they arise.
You can leverage automation tools to help assess and monitor strategic risks. Once you’ve devised your strategic risk management policy, you can note thresholds and criteria into your automation tool. This way, you can rely on the tool to provide you with updates if something is going wrong. By using quantitative analysis, you can be sure to track your business’ performance and see that it is headed in the right direction to accomplish business goals.
You can also use analysis to test business decisions and their potential effects before implementing them. Data analytics can provide you with the necessary information to make the right decisions, or in other words, do the right things for your business. Automation tools give a variety of benefits, including:
We’ve already briefly touched on the differences between organisational and strategic risks. There are different types of risks that a business faces. Here’s a look at some types of risk so you can better understand how to approach them.
Preventable risks occur internally. They are breakdowns in processes that can otherwise be controlled. For the most part, avoidable risks are operational risks. One way to minimise operational risks is to set up business processes and use automation tools to run them. In this way alone, you can minimise various risks from a human error to eliminating bottlenecks.
To receive returns from business practices, organisations assume strategic risks. Strategic risks are not always undesirable; they are inherent as a part of running a business. Strategy risks cannot be controlled on a rules-basis method, like operational risks can. Instead, you need to devise the risk management system to reduce risk or manage them when they happen.
Factors beyond a business’ control cause external risks. This includes natural and political disasters. External threats cannot be avoided, but they can be mitigated by creating action plans for if and when they occur.
A CFO plays an integral role in approaching strategic risk management. Strategic risks affect business plans, so it’s up to a CFO to help identity, assess and mitigate such risks. If you’re a CFO, you can get involved by:
With strategic risks, businesses face both their most significant upsides and downfalls. To position your organisation to manage strategic risks adequately, it’s necessary to implement strategic risk management. An automation tool can help you better manage risks of every kind, including strategic risks.
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